Why Choose Video Marketing?

So you might be asking yourself, "Great, you can make visually engaging videos but what is the benefit to video marketing for my business?". 

Well, I'm glad you asked...

Below are some statistics in video marketing at your convenience to see the benefits of video content in 2018.

• Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Google)
• Including video on landing pages can increase conversion rates by 80%. (Unbounce)
• Shoppers who view demo videos are 1.81 times more likely to make a purchase than non-viewers. (Adobe)
• 4 times as many consumers would rather watch a video about a product, rather than read about it. (eMarketer)
• 70% of U.S. marketers plan to use social video ads in the next 12 months. (eMarketer)

 

You then ask, "Okay so videos equal more sales but is anyone else using video?". Our friends at Wyzowl have more info and statistics on video in 2018 but here are the ones we think stand out! 

• 81% of businesses use video as a marketing tool -- up from 63%, the number reported in our 2017 survey.
• 99% of those who already do use video, say they'll continue to do so in 2018.
• 65% of those who don't currently use video, say they plan to start in 2018.

 

We are here to make sure businesses thrive in 2018. If video content is not something you are already doing you are potentially missing out on many customers, clients and sales that your competitors are getting with solid video marketing. 

 

- Creators Media